The New Kid on The Block


Andrea Manahan is a fashion designer and I used to work with her at a web agency.
She hired me to help launch her men's clothing brand. It was interesting that she has a passion
for men's clothing. I knew it's common for male fashion designers to do women's clothing
but the reverse idea was refreshing for me. The main goal of this project was to build an
online store but we needed a logo and a symbol mark before we progressed to the next step. 
Everything she makes is hand-made and the brand needed to reflect that aspect.
She had a clear vision of what her brand should feel like and she came up with
a handful of keywords that had a connection to the theme.





After spending some time with her, I started to grasp the direction I should be heading with the logo.
I first looked at existing typefaces to see if I could build up from it but nothing was close to my envision
that building up from it would be more wasteful than starting from scratch.

I started with hand sketches and tried various styles to see if something totally unexpected may come up.
I narrowed down to a certain style that I wanted to explore further on a screen.  







Next up, we worked on a symbol that will go a printed label.
We explored various applications of the logo type and symbol.